This Is Our Story

Our Story

Irritant – clothing for attitude

Irritant is striving to be a truly sustainable clothing brand. We offer you limited editions and exclusive original designs that you can only get at the irritant webshop. Irritant is run and owned by Hylleberg Design/Peter Hylleberg, who started out as a freelance graphic designer back in 2001.
After helping out small theatre groups with their poster designs, he got the opportunity to work for a big established theatre and then founded Hylleberg Design. While working with different clients, from small individual one man buisnesses to institutions, artists and big corporations with very strict rules on how to design, he felt like making a “free zone” for his own creativity and made a platform (Irritant – clothing for attitude) where he could be creative without the limitations, rules and censorship from design manuals, clients and big bosses.

Peter is inspired by everyday living; following social media and the news, philosophies about life and his love for music and DJing. He has a sweet spot for the Bear Community which he has worked hard to help establish through his work with Scandinavian Bear Events and the legendary BearAwareParties.


Sketching an idea


Vinyl cut-out


Heatpressed on t


sewing on Label

Irritant’s main goal is to provide a truly sustainable t-shirt brand and that’s why Irritant has teamed up with Neutral®. They supply us with Certified Responsibilityto make sure every process in production is done according to the highest ethical and environmental standards.